![]() More than any other generation in recent years, Gen Z has prioritized second-hand purchasing options. Photos from Unsplash An Interest in Sustainability Here are some examples of what retro-style digital photos can look like: You can often find misplaced focus, wrong colors, heavy vignetting, distortions, and blurs in Lomography photos - similar to the style being produced by second-hand point-and-shoot cameras. The results, as you may expect, are full of flaws. This is similar to a lomography style of photography, which is typically taken with an ultra-basic camera. Although, presumably, it’s the deficit of image quality that has been attracting a Gen Z audience. Therefore, low-light conditions and fast-moving objects will suffer. You also have no control over the aperture and shutter speed. A byproduct of this is the softening of facial features and blemishes, which some prefer. For example, most have a very large depth of field, which means subjects closer to the camera can often appear out of focus. A Lomography or “Vintage” Lookīecause of how point-and-shoot cameras function, there are some obvious issues with image quality. A point-and-shoot digital camera provides a similar style of photo, without the additional cost of film. This is especially true for Fujifilm - now up to the Fujifilm Instax Mini 11, which continues to be a hot item at Adorama.īut, of course, a film camera requires a frequent purchase of new film. Following this, we saw a resurgence of the film camera with new variations from Polaroid and competitors. In 2017, Polaroid Corporation properties were acquired by Impossible Project and rebranded as Polaroid Originals. We saw a similar instance happen within the photography community years ago. It makes sense that many teens are looking for other ways to photograph their lives - ways that don’t include the temptation of social media on their smartphone. teenagers said they spent too much time on social media, according to the Pew Research Center. Many of the Gen Z generation are looking to escape the never-ending world of social media and smartphone usage. It seems only natural that the 90’s to early 2000’s nostalgia has extended to photography as well. The content ranges anywhere from shopping tips (such as where to thrift the best low-rise jeans and Juicy Couture velour tracksuits) to how-to’s on reviving your parent’s old flip phone. The hashtag “ #y2k” has over 14 billion views on TikTok and “ #digitalcamera” has 184 million. If you scour keywords on TikTok and Instagram for more than a few minutes, it’s easy to notice how prevalent 90’s (and Y2K) fashion has become in recent months. But why is Gen Z gravitating toward this old technology? The Resurgence of Y2K All of these are seeing a resurgence despite being at least 10 years old. Some other popular options right now are the Olympus FE-230, Sony Cybershot DSC-W220, Nikon Coolpix L15, and Canon Powershot Sx100. These cameras have memory cards that store the photos, which can then be inserted into and uploaded to your computer.Īn example of a point-and-shoot camera is the Canon PowerShot SD960: Photo by Adorama/Seth Miranda This supplies a unique and specific look that can only be found on a point-and-shoot (or compact camera). Most point-and-shoot cameras also automatically set the focus and exposure. Most have a built-in lens that supplies different focal lengths, without having to remove and replace your lens like an interchangeable lens camera. How Do Retro Digital Cameras Work?įirst introduced in the late 80’s, point-and-shoot digital cameras offer photos with very little manual work needed. And while technology has certainly evolved since the adoption of this camera, many within the Gen Z community are opting for the 90’s nostalgia. Once popular in the Y2K era of photography, point-and-shoots are small enough to fit in your purse or pocket. Within the junk drawer of most suburban homes, you’ll likely find some variation of a digital point-and-shoot camera. But what could’ve sparked this newfound interest in old gadgets? The Gen Z generation has taken a liking to retro digital (point-and-shoot) cameras from the 90’s and early 2000’s. ![]()
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